Joshua Lipsey is a Canadian fitness expert, consultant, and entrepreneur — best known as the founder of Core Concepts Inc. (CORE), a Toronto‑based fitness training company.

Born June 11, 1983, in Toronto, Ontario.

Before entering fitness professionally, Joshua had a career as a basketball player — he played guard for clubs in Europe (Czech Republic, Spain) and in the UK (Leicester Riders) during 2007–2008. His experience with sports and later recovery from a back injury shaped his philosophy: he emphasizes a strong, stable core as the foundation of movement and overall fitness.

At CORE, Lipsey developed a signature training methodology centered around core-strength, functional movement, and full-body integration. In 2015, he introduced a boutique class called “Core Tone” — using specialized methods to enhance functional movement through what he calls a “transcoremation” process.

Beyond in‑person training, in 2020 (during the pandemic) Joshua launched Core‑Fix — an on‑demand online workout platform offering virtual programs, expanding access beyond Toronto to a global audience.